Jamie Oliver, top of the celebrity ranking list for trustworthiness and consumer influence, is a brand which has backed reuse of old kitchen implements as well as reclaimed building material. For example, in 2010 he used old white and brown glazed bricks sourced from V&V in Hertford in the Jamie's Italian restaurant in Westfield in Shepherd's Bush.
 
His own website is an emporium of endorsed new products, but one - Jamie's Wood Ovens - can and does use reclaimed bricks. Andrew Manciocchi, the oven builder, told SalvoNEWS yes, the outer skin of Jamie's own oven was built from reclaimed bricks. Jamie says he loves his oven because, "To my mind, wood fired ovens represent the ultimate foodie must-have. Whether we're talking indoor or outdoor ovens, their dry heat and stone base crisps up a pizza like you wouldn't believe. But that's only the start of the story, there are thousands of other beautiful things you can make in them; I'm talking perfect roast chicken, crispy crackling and pork chops, seared scallops, baked breads, and even an overnight melt-in-the-mouth stew. And because the internal temperature varies, you can cook multiple dishes at different rates inside the same oven, which is a great thing to have up your sleeve whether you're feeding lots of mouths or just trying to cook efficiently. My wood fired oven has definitely had a lot of love and use over the years. I'm willing to bet you'll be cooking in yours year-round, and probably serving Christmas dinner out of it come December!" It takes from an hour to three hours to create the right temperature, he says.
 
The exterior of the ovens can be built to any design and use any material. "Many of our customers use reclaimed brick or stone in their designs," Andrew said. But the resulting monolithic ovens themselves cannot be reclaimed easily.
 
"There is no secondhand market," Andrew said, "largely due to the fact that customers sell their ovens as a feature of their home and buy a new model for their new home when they move. There is not a logistical reason an oven could not be moved but they are made from refractory clay and expand and contract in use and consequently cracks are formed and they structurally weaken over time. For example, one eighteen month old oven we dismantled was in ten pieces instead of its original four."