"If there's one bit of red carpet tyranny we'd love the Green Carpet Challenge to dispense with," writes Livia Firth on her newly launched website, Eco Age, "it's the idea that no two women must ever be seen in the same dress. In many ways this dictat just plays into the whole consumer churn and fast fashion cycle that we're trying to avoid. So we say why on earth not? When you've got a great designer, and a great piece, shouldn't that piece be outed as many times as possible?"
 
The website is about support for sustainable luxury fashion which reuses, cares for the environment, and lasts the distance of time instead of contributing to the throwaway age. At the Venice Film Festival, Livia wore a 50s inspired dress which she designed with Yoox and was made by upcycling specialists Reclaim-to-Wear. Look out for this Italian social justice enterprise which will be launched in December.
 
Other contributors raise environmental issues. Lucy Siegle in 'Handbags at dawn' considered the link between fashion and deforestation. The National Wildlife Federation encourages leather production free from this link. She concluded: watch this space. In fact the website is definitely worth watching for environmentally aware fashionistas.
 
Husband Colin Firth discusses eco-guilt and his love of gadgets in 'View from the naughty step.' "I am not seduced by all gadgets. I believe that I may have, for example, one of the oldest television sets in the western world. I just have no interest in acquiring a new one. But I should also come clean. In common with millions of other technology consumers I have been seduced by one particular brand - yes, the one with a fruit related logo . . . It's not wrong to want beautiful things. On one level these gadgets and access to them are a real joy of contemporary life. Unfortunately there's a very ugly by-product." [Although he does not get round to telling us what that is - Ed]